Achieve your marketing goals with scalable, personalized email automation. Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This is one of the most popular forms of communication. In 2010, there were an estimated 90 trillion emails sent out worldwide. That breaks down to 2.8 million emails sent every second. These numbers are gigantic, but not surprising when you consider how important the mail in all forms has been throughout history. Email marketing is mostly used by a Company to send promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business.
Email marketing also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your company. It’s also a good way to guide existing customers back to your business. Many companies also provide an “unsubscribe” option for viewers in an effort to focus only on interested potential customers. Also, your company can opt to have a feedback mechanism where potential customers can tell you directly what they liked and disliked about a particular advertising campaign.
Email marketing is a popular way for businesses to reach customers. According to the Direct Marketing Association, research firms spent over $400 million in 2006 on direct email marketing.Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
Email newsletters are an effective means of keeping your client base informed about the products and services your company offers. The email newsletter can be in the form of a press release, or it can include graphics and information about purchasing a product. Some email newsletters feature a coupon to entice customers to come back or take advantage of a special offer. It can be a regular way for your business to stay in contact with customers.
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
Email is a remarkably flexible tool that can accommodate a wide range of messages. Ads can be quite simple, or they can be flashy, multimedia packages. The aesthetic of the ad will depend on the company and the product for sale. Some ads are only text while others include images, video, and long lists of links.
Email marketing has several key advantages over traditional mail marketing, including the following:
- An exact return on investment can be tracked and has proven to be high when done properly.
- mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
- Over half of all Internet users check or send email on a typical day.
- Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
Email Marketing Is Still Relevant
In an age of increasing usage of social media for advertising, email marketing still rules the roost, according to a study conducted by HostPapa:
- 94% of Internet users use email, while only 61% use social media
- 75% of adult online users say that email marketing is their preferred marketing method
- the “opt-in” feature of email allows marketing by consent
- email marketing allows targeting by demographics (age, income, etc.)
- email messages have a much wider range of formatting possibilities than social media messages
- email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions