Digital Marketing
In today’s marketplace, organizations need effective, profitable social marketing strategies. Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up [...]
In today’s rapidly shifting world, SEO analysis and techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result as recently [...]
Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. Products exist [...]
Achieve your marketing goals with scalable, personalized email automation. Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to [...]
The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend [...]
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC is all about relevance. Users are searching for specific products, services, and [...]
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage with strategies that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and [...]
Marketing automation is definitely a tough concept to capture in just a few words and refers to the framework of tools, technology, practices and people that exists with the goal of automating marketing actions. To be [...]